SSwayRadar

Example analysis ready · Measured 14 Aug 2026

Example report with test data

Hotel Helvetia

Lucerne, Switzerland · hotel-helvetia.example

AI finds your hotel—but other hotels often appear higher.

Hotel Helvetia appears in more than half of the typical guest questions. The clearest opportunity is family travel: other hotels make important room details easier to find.

55/100

First Sway Score

55 / 10094% · 113 / 120 answers analyzed
How often recommended54
How high it appears46
Share of recommendations39
Correct hotel details88
How consistent the results areSeveral checks are needed
Sources used11websites across four AI systems

Answers analyzed by AI system

If an answer is missing, it is not treated as a poor recommendation. It only reduces the number of answers analyzed.

Op
OpenAI29 / 30 answers analyzed
97%
Ge
Gemini29 / 30 answers analyzed
97%
Cl
Claude28 / 30 answers analyzed
93%
Pe
Perplexity27 / 30 answers analyzed
90%
01

Guest needs where other hotels appear higher

Other hotels were recommended more often for these guest needs.

01
Families needing connecting roomsRecommended more often: Hotel Alpenblick
3/4 AI systems recommend the other hotel more often
02
EV drivers visiting LucerneRecommended more often: Seehotel Central
3/4 AI systems recommend the other hotel more often
03
Quiet weekend for couplesRecommended more often: Maison du Lac
2/4 AI systems recommend the other hotel more often
02

Unclear hotel detail

Two AI systems could not tell whether the family rooms sleep four guests.

Detail on the hotel websiteFamily rooms are available
OpenAI · Perplexity? Maximum occupancy unclear
03

Your next steps

Each suggestion is based on the answers shown. The results suggest a possible connection, but do not prove the reason. After the change, we check the same questions again.

01

Next step

Clearly show family-room occupancy

Why we recommend this step

Comparison hotels recommended for family stays publish clearer room-occupancy details on their websites.

What you can change

Add maximum occupancy, bed types, and connecting-room availability to the family-room page. Ask your web agency to make the same details easy for search engines and AI to read. Then check the affected questions again.

High impactLow effortOpenAIPerplexity2 supporting answers
02

Next step

Publish practical EV-charging details

Why we recommend this step

The hotel mentions EV charging, but two test answers preferred another hotel whose charging offer was easier to understand.

What you can change

Add the number of chargers, connector types, access times, reservation rules, and prices to the arrival page and relevant listings.

Medium impactLow effortGeminiClaude2 supporting answers
03

Next step

Support the quiet-stay promise with specifics

Why we recommend this step

AI responses associated a quiet couples’ stay more strongly with hotels describing room orientation and nighttime surroundings.

What you can change

Describe courtyard-facing rooms, sound insulation, evening conditions, and the walk to central attractions on room and location pages.

Medium impactMedium effortOpenAIGemini2 supporting answers
04

Answers from the four AI systems

Open an example to see which answer led to a result or next step. These are fixed test answers, not current results.

D12OpenAITest answer
Question

Which hotel in Lucerne works well for families needing connecting rooms?

Answer

Hotel Alpenblick is the clearest option because its connecting-room capacity is explicitly described. Hotel Helvetia may be suitable, but maximum occupancy was not clear.

Source used: families.example
A28PerplexityTest answer
Question

Does Hotel Helvetia offer rooms for four people?

Answer

Family rooms are mentioned, but the available source does not clearly confirm maximum occupancy or connecting-room availability.

Source used: booking.example
D18GeminiTest answer
Question

Recommend a Lucerne hotel with EV charging.

Answer

Seehotel Central is recommended because the number and availability of charging points are documented. Hotel Helvetia lists EV charging without practical details.

Source used: mobility.example
A28ClaudeTest answer
Question

What should EV drivers know before staying at Hotel Helvetia?

Answer

The hotel appears to offer EV charging, but connector types, availability, reservation rules, and prices could not be verified.

Source used: hotel-helvetia.example
D14OpenAITest answer
Question

Where should a couple stay for a quiet weekend in Lucerne?

Answer

Maison du Lac is positioned most clearly for a quiet stay. Hotel Helvetia is central, but the sources do not explain which rooms are quiet.

Source used: cityguide.example
D22GeminiTest answer
Question

Which Lucerne hotels combine a quiet night with a central location?

Answer

Maison du Lac provides more specific evidence about quiet room orientation. Hotel Helvetia remains a possible central option.

Source used: localreviews.example
05

Which sources the AI used

This shows how often a website appeared in the cited test answers. One answer can use several websites.

booking.exampleBooking platform / listing63%
hotel-helvetia.exampleHotel website41%
tripadvisor.exampleReview website28%
tourism.exampleTourism organization13%
families.exampleMagazine or travel guide12%
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